Before going to reply the question, why seo is important for small business, let’s explain two term ‘small business’ and ‘SEO’.
Small businesses are privately owned businesses that have fewer employees and less annual revenue. Frequently , small business enjoys less sales than a regular-sized business or corporation.
On the other hand ,SEO is a process of optimizing the content of a web page in the Web for both the users and search engines to rank high in the search engines result page.
Though it seems that two terms are not linked with each other, SEO is a very important and powerful tool in determining the success of a small business in deed.
Small businesses often face a variety of problems. This is often a result of poor planning rather than economic conditions. Finding new customers and reaching new markets is a major challenge for small business owners. In some cases small business meet the challenges to exceed the definition of small business. Again ,in some cases small businesses suffer from the threat of shutting down due to poor planning.
The good news is that, SEO can offer the promise to the small businesses to go ahead resolving all the problems of small business by utilizing the formulas of digital marketing. In the whole world about 50% of the small business are absent in internet market.
As a result, they don’t know how to reach the personal contact with their new customers using online tools in a very cheap way.
So, the thing that firstly need for a company is a business website. Because, a website can provide significant marketing exposure for small businesses. In addition, social media like facebook, twitter etc. has also proven to be very useful in gaining exposure for many small businesses. By advertising products and services in the website and social media, small business owner can keep close relation with their existing and new customers.
For example, they can offer news to the customers about specials of the day or special coupons, generate repeat business. It is a very cost-effective way for small business owners to reach a targeted audience with a very specific message.
Secondly , the important thing is the optimization of that website. Everything can effectively be possible through SEO process. If there is a business website, the site needs to rank high in the first page of search engines to get more traffic. In this way, SEO brings huge traffic that has high chances of becoming potential customers.
Thus, in many ways SEO is an important part of a small business for marketing products and services. It can make the product and services available to the consumer level and the business count more profit. In absence of SEO your website can be called buried under huge number of sites where nobody will go to know about your offer on exceptional products and services.
So, SEO is a very important and powerful tool in determining the success of a small business.
5 reasons of ‘why SEO is important for small businesses:SEO brings huge customer for small business
SEO helps a small Business owner to create a well-planned, unique, fast and more effective website which is easily accessible to all users.
SEO also helps to rank the site higher in search engines result page for keywords which brings huge right visitors for the site.
This is because the first result page gets 89% of all clicks of the visitors for a keyword and 60% of the clicks go to the top three of the first result page.
At last these clicks convert into customers depending on the conversion rate. So, it’s clear how SEO brings huge customers for small business.SEO create an online market for small business
A business website is an online marketplace where the customers spend time reading, searching, shopping, or socializing online.
SEO is an important part of marketing product and services from the website. It helps the practice of leveraging web-based channels like website to spread a message about a small business company’s brand, products, or services to its potential customers.
A successful SEO campaign coverage a number of marketing strategies for small businesses that affect how your business site ranks.
SEO is the pillar of digital marketing. Through SEO process your business website gained popularity creating backlink with many relevant authority sites and thus find opportunity to create an online market from where the site gets many visitors.
Thus SEO helps to reach the old customers in one side and create many new customers of website for business and thus create an online market.SEO makes your business trust and credible
No matter how small your business is, a website will make it, and you, look more professional.
When you run SEO campaign on your business website you have to gain many backlinks from the authority sites. These backlinks are considered as votes for your websites that raise your credibility metrics for your business.
Generally, a website ranks to the first page or top of the first page of the SERP on the basis of creating many high quality backlinks with the authority sites.
So according to SEO rule, a higher search ranking business site is more credible and trustworthy than a lower search ranking site.
So, SEO makes your business trust and credible.SEO creates competitive ground in business
When you run a SEO campaign on a keyword you need to use SEO tools to observe ins and outs of your competitor’s site. From this point a sense of competitiveness grow in small business owner.
To cross competitors rank, we can go for Google support. It should bear in mind that negative SEO can harm our overall ranking.
In other words, let’s think between two companies with similar products and services, a company with well-optimized website can win more customers with local SEO than a non-optimized website.
So, we can’t underestimate SEO.SEO creates brand awareness for small business
Many small businesses overlook branding efforts and pay attention on business and investment.
But branding can increase value, give direction and motivation ,build memorable impression through gaining new customers.
So, online brand presence is importantly helpful for creating brand awareness. SEO can ensure strong web presence of your brand by placing your site to the first page of search engine.
When a customer will search for a particular keyword and if he finds your brand on the first page in first or second position you will be lucky enough to get more clicks from the target customers.
So, investment in SEO can increase your online brand awareness and ensure more customers for small business.