What Is Original Content And How To Create It
What Is Original Content ?
The content ideas that come out in a creative way from the source of distinct thoughts of an expert on any relevant topic can be called original.
These types of ideas while emerging from brainstorming become naturally plagiarism-free. These ideas are generally organized to form brand new content or original content. Simply, it is like the content that people haven’t seen before.
In digital marketing, this original content is a highly desired topic to search engines and its users from the content creators to judge the quality of the content.
If originality and relevancy in combined work hand in hand all around the content, it results in picking the content at a higher level.
They (originality and relevancy) work like the backbone that helps to survive the content well on the web. But, if these are not maintained, the content will be a duplicate and will lose its chance to be ranked.
Remember that, original content does not need to fight for promotion. It can automatically become viral and grab the strongest market position easily.
Why Google Loves Original Content
Millions of posts are published daily on the internet.
Search engines like Google’s mission are to organize this large volume of information and present useful information to its users.
But who knows what is useful to the users.
It is very difficult to judge the useful answers to the query from this large volume.
By ranking and prioritizing original content, Google devalues or penalizes duplicate content, keyword spamming content, etc. The reason is that these contents add no value to the users.
Also, duplicate content is a cheaper content idea that uses no brainpower and the users feel boring or unwilling to read them.
It lowers the trust to search engines.
That is the reason why Google loves original content and launches algorithm updates to rank the quality content. Also, it penalizes the low-quality content and backlinks that make no more than frustrates the users.
Google’s ranking system also gives emphasis on E-A-T (, expertise, authoritativeness, and trustworthiness) of the pages to find original content.
What Are The Benefits Of Original Content ?
- High-quality original content can return you a lot. It goes ranking high on the result page and acquires backlinks from high authority sites.
- It can offer your site distinct dignity by growing authority and increasing credibility.
- High-quality original content can bring the right audiences to your site that ultimately converts into sales and revenue.
- A well-researched content can provide you last solution, increase knowledge and show you the real path.
- Original content can create a storm among the media and influencers that increase huge shares, comments, and likes on social media and blogs.
How To Create An Original Content ?
Before writing high-quality original content we need to think first about the goal of the content. That means, why you are going to create this content. Or, what are you longing to achieve from this content?
Simply, you need traffic on your site. This is the last talk. All the sites on the web are struggling to get traffic as well. It’s nothing different.
There are four types of search intent of the traffic. They are informational, commercial, navigational, and transactional. We can classify the website visitors on the basis of their search intent.
While you are going to write original content you need to think about what type of visitors you want to bring to your site.
Your business, for example, needs both informational and transactional visitors.
There is a conventional talking. Know first and buy later. If you are in dark about product details then you have to be handcuffed by the seller. You will have nothing to do. So, both are needed.
To bring informational visitors to your site, select informational keywords, write informational content and optimize the keywords in the content well. Similarly, to bring transactional visitors to your site, select transactional keywords and write transactional content as well.
Remember that, the visitors will come to your site for solving their issues. If they find their solution, they will be satisfied and possibly your site will be the last one in their search.
So, it is essential to think about the people who are going to be the visitors of your content. That is you need to make research on your audience. Think about the demographics and psychographic data of your audiences. Find their location and language.
Learn about your visitors well and start writing original content to provide information for your visitors.
Ask yourself. Will your content be helpful to the visitors?
Will the audiences have got the answer from your content actually what they are looking for?
If yes then you can understand that your content is original content.
The content may be text, images, videos, infographics, podcasts, etc whatever you create you need to take the time to research or go to the depth of the topic, collect real information, and then you can start creating the content.
The quality of original content can also be judged by the feedback from its visitors.
Before going to the conclusion we can say, it is not easy to write such high-quality original content that really works. It requires both time and research. Today, however, the AI (Artificial Intelligent) system has made this task a lot easier.
Original content is an authentic creation that originates from unique thought. It is a brand new conception that nobody has ever seen.
It works as it is. It helps us to uncover real information about a topic.
It is important to digital marketing because digital marketing helps search engines to identify and reward the original content on any subject from the large volume of the internet.
Original content is always loved by search engines like Google, Bing, etc as well as its users.