What is off-page SEO?
A website needs to gain vote to support its content from other relevant website through inbound link. Search Engine considers this vote positively to rank that content high in its SERP. Off page SEO is no more than link building process that proves the support in favour of your content from relevant website. It is the combination of all activities for optimizing your site or page outside the content. Off page optimization helps to make the page content better reliable and trustworthy to the users as well as search engine. If an authority site votes your content by allowing a link with it then search engine consider the content is reliable enough to rank in the result page. If there are no links pointing to your site, It’s almost impossible for Google to determine the value of any web page — no matter how useful, fresh, or in-depth the page content might be.
So, Off-page SEO is sometimes called the activities of link building process. Here link building is a matter of gaining support on your content from other relevant high quality content page.
The more your link will be built from high quality relevant content, the more it will be regarded as more popular to search engine. And the more your link will be regarded as more relevance and popular to search engine, the more your page will be ranked higher in the search engine result page. So, Ranking of a page depends on Link popularity and link relevancy.
Link popularity: Link popularity means the number of incoming links (backlinks) that point to a given website. It increases with the increase in the number of backlinks to your site. Every backlink of a site is counted separately in contrast to domain authority.
Link relevancy: Link relevancy is the relevance of your links. Your site must be linking to sites that are relevant to your niche or business and services.
Link needs to be optimized for necessary keywords. Ranking of a page plays negatively if the judgment goes against relevancy.
The flow chart of Full SEO process can be as follows:
In the web, there are different types of authority sites to build your page link with them. Different authority sites allow link in different way according to their own strategy. So the process of building link varies from one strategy to another strategy. But there is a guideline of search engine in building link. If a site violates the guideline, the search engine considers it as spamy links.
How does off-page SEO works?
Off page SEO includes the activities for optimizing the content outside the page. Here, optimizing means making the content reliable, trustworthy to the visitors as well as search engine.
There are over 505 million blogs worldwide in the internet. How does search engine determine which content is the best? Hence, it counts the number of quality links point to the content to judge the valuation of a page. Thus in off page SEO, link building is the only method to make the content reliable and trustworthy to search engine as well as users. Search engine considers the quality of link to measure the quality of the content. If the search engine find that the link point to the contents are from high authority sites, it provides ranking facilities.
The most popular and effective techniques of off-Page SEO is Link building. It is the practice of building one-way hyperlinks to a website. That is one website linking to another website. There are different ways to build link in white hat SEO.
- Directory submission
- Article submission
- Forum posting
- Guest posting
- Broken link building
- Email outreach
- Info graphics submission
- Video Submissions
- PPT and PDF Submissions
Why is off-page SEO important?
Increase in rankings
Google has over 200 factors; and the number one factors that affects ranking is backlink.That’s why we are struggling for building high quality link and increasing page rankings
When a website rank higher it earns more links, more visits, and more social media mentions. It is an automatic that one leads to another.
Establish Expertise, Authority and Trustworthiness
Google E-A-T algorithm update tells us about Expertise, Authority and Trustworthiness of a website that plays importantly behind Google ranks. Off-page SEO is directly related to measure E-A-T through the number the type of incoming links of a website.
Google prefers to rank branded websites on top of the results. Off-page SEO strategy create a more accurate picture of how your brand is perceived by other people through incoming link.
There are some more benefits of off page optimization:
- Increase in referral and social traffic
- Increase in domain authority
- Better search engine ranking
Off-page SEO is an important part of full SEO work where you need to prove the quality of your site or page having references (backlinks) from other websites. This part of SEO is difficult than all other job in SEO. But Google prefers backlink to judge trustworthiness’ of a site and consider it as an important ranking factor of a website.