Keyword is very important for a website and a business. Your website is for promoting your services or products. Keywords can reach a business or services to the internet users or the target visitors and helps the business to grow. So, keyword is a foundation for online marketing of a business or any association. But keywords have their own different properties. Some keywords have high monthly searches and some are low. Again, some keywords are highly competitive to rank and some are easy. Some are more likely to convert and some are not. At this point, how do you settle on which keywords will be accurate for your business?
Yes, you can select few right keywords from a big list by doing research on keywords perfectly and this process of selecting good quality keywords for your business is called keyword research.
Today, being a high competition, it is very difficult to rank high in SERP. So you need to think of the followings.
What are people searching for?
How many people are searching for it?
Which keywords have high monthly searches?
Which keywords are more likely to convert?
Which keyword would be easy to rank high?
To find the answers of the above questions you need to do research on finding right keywords. You need to brainstorm and use keyword research tools on that purposes.
So, Keyword research is the procedure of finding few right words and phrases relevant to your business products or services on which you can optimize your site or content and then rank it well easily in search engine result pages.
Why Do Keyword Research?
Keyword research is necessary because it can generate right keywords for your successful SEO. Again wrong keyword selection can bring complexity when you are executing an SEO strategy. Remember that keyword and SEO go hand in hand to rank your site. Some business wants more visitors who are searching for a specific keyword. They do this as they need visitors should research on their product or services. The keywords with huge monthly search volumes are difficult or competitive to rank. Again, some business wants visitors searching for keywords that are more likely to convert? These visitors are in most cases ready to buy your product or services. So, whether your visitors are researching or engaged or ready to buy depends on selection of your keywords. Keyword research is a scientific technique that can generate right keywords for your successful SEO.
Tools for keyword research
For keyword research you need tools that can provide you important information in relation to your keyword. Different tools provide different information regarding keywords. Here is the name of relating dozens of tools helpful for doing successful keyword research.
- Google Search Console
- Ahrefs keyword explorer
- Google Keyword Planner
- Moz Keyword Explorer
- Keyword Everywhere
- Keyword Snatcher
- Google trends
There are more tools available but you don’t need them all for doing keyword research. For your successful keyword research, you can use 4 or 5 tools or more.
Here is a brief description on 4 keyword research tools that can be helpful.
- Google Keyword Planner
- Keyword Everywhere
1.Google Keyword Planner
Google keyword planner is a free Google Ads tool for generating keyword ideas and traffic estimation. It helps in keyword research for selecting the right keyword for websites or businesses and services that may lead to run a successful SEO campaign.
It provides monthly search volume of a keyword and also shows numerical statistics that represent how competitive it is.
It also provides traffic estimation for given bid and budget amounts like how many clicks and impressions your keywords might get.
Keyword Everywhere is a tool or extension. It provides the same data as Keyword Planner. Its basic services are provided free of charge while more advanced features must be paid for. For paid services this tool can show monthly search volume, cost per click and competition data of keywords on websites.
For the free user, it shows “related” keywords as well as “people also search for” keywords on the right-hand side of Google Search Engine Result Page.
Ubersuggest is a tool of website neilpatel.com. It is a free keyword research tool and also a pretty SEO tool. It can provide Search Volume which is the number of searches for a particular keyword during a month. It also provides SEO difficulty, Paid difficulty and Cost per Click (CPC) data for keywords that can help doing keyword research as well as SEO campaign. This tool can display the top 100 SERPs for each clicked keyword. For competitor keyword research, this tool is pretty helpful.
SEMrush is a paid SEO tool. It has three main price plans, Pro, Guru and Business. You can get the option of starting out with a 7-day free trial of either a Pro or Guru Subscription. As a popular SEO tool it focuses on keyword research, competitor analysis and Google Ad campaign optimization. For organic research it works great.